People and relationships
BQUADRO embodies the business need toadopt a data-driven approach to organize, monitor and optimize the marketing activities of your company.
If you analyze all users’ data, you can:
Organize your marketing campaign with a data-driven approach. You can analyze the users’ performance, discover their way of use to improve the Customer Experience of every user!
Encourage the first-time users to use BQUADRO and send them specified campaigns that help them to understand all features! You can define your goals and timeline, or the most important activities of BQUADRO.
Discover the purchasing habits of your customers, their favorite products, the frequency of purchase, etc. In this way, you can adopt custom sales strategies to offer at the right time!
Realize customized email mareting campaigns and send them to the users to encourage them to use the platform, to propose discounts and promotions based on their favourite products, to offer the renewal of a warranty or to manage the scheduled maintenance or to send them customized communications!
You can view in which steps of your sales process are your leads. You can track your sales activities and increase your marketing activities!
You can view and modify the information of people of the platform. You can define their relationships with other people of BQUADRO. For example, you can define that Acme Inc. has two human resources: Mario Rossi is the ownser andLucio Rossi is the logistic manager. You can specify all kind of relationship: suppliers, human resources, leads, etc. In this way, yo can integrate all players of the supply chain, by using a B2B2C approach.